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Digital Marketing Manager (SEO & PPC)

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To apply for this role, email your CV, covering letter and expected salary to jobs@laundrapp.com.

Although we are happy to accept CVs from agencies, we only pay 12.5% fees.

Department

Marketing

Reporting To

Head of Marketing

 

About Laundrapp

Launched in 2015, Laundrapp has grown rapidly to become the household name for on-demand laundry and dry cleaning in London. New customers were drawn by the combined ease of use in the apps, and the accuracy of the data the platform provides. By 2017, Laundrapp had grown far beyond the capital, and were offering the service in 100 towns and cities across the UK. A year later, and the Laundrapp team now have the rest of the world firmly in their sights. With their unique software now launched onto four continents, and a fifth soon to follow, the stage is now set for Laundrapp-powered laundry services across the globe.

 

Overview of the role

Would you like to join an exciting premium B2C tech brand, and a dynamic friendly team? Do you have great PPC & SEO experience? If so, we would love to hear from you!

Responsible for PPC, SEO, ASO and Website Management – you would be confident and have experience managing these fairly independently.  Our team is doubling in size in the next 3 months, so a collaborative and dynamic attitude, strong organisational skills and the ability to roll your sleeves up will see you fit right in.

 

Responsibilities

 

Paid Advertising

Own/manage all our paid advertising. This encompasses Google Search, Display, UAC & FB Social currently.  However, there will be room to experiment with Sponsored Content.

  • Manage and evaluate keyword lists (in conjunction with SEO)
  • Evaluating and optimising all ads currently running, planning tests for new ads, improving quality score, CTR, CPA and our CAC 
  • Develop/ optimise landing pages (ability to do this independently with an automation tool)
  • Requesting creative from the designer to support rich media ads and video if needed
  • Focus on high intent keywords and affinity audiences for ongoing marketing of the company’s products/services
  • Use WordStream and WordStream consultant
  • Weekly and monthly reporting
  • Collaborate with Campaigns and Communications Managers supporting campaigns we run

Total current budget is about £5k per month across Google Ads and FB Ads.  Show us you can significantly lower CAC, increase quality and there is potential for this to grow.

 

SEO & ASO

You will be also responsible for the SEO & ASO performance. We have a website, and 2 mobile apps (App Store and Google Play Store). Our services are also natively integrated into Alexa AI, so plenty of exciting opportunity to stretch your capabilities!

  • Collaborate on SEO Strategy for the business (with Head of Marketing)
  • Own and optimise Technical SEO – primarily hands-on (or escalate larger issues to Tech Team)
  • Use SEMRush & Google Analytics for monitoring, reporting, help with keyword planning etc
  • All Keyword Research – collaborating with the Campaigns & Communications Managers
  • Copywriting ability (premium brand) + work with Content manager on engaging/ optimised content
  • Backlink/ outreach planning and collaboration with Campaigns & Content  
  • App Store optimisation and optimisation as our service is rolled out on other platforms

 

Website & CRO

You will also be responsible for overseeing/ managing the website day-to-day.  Working with the UX Manager – you would plan user tests for website changes and use tools to test and monitor website performance.

  • Monitoring and flagging any website performance issues
  • Publishing all web content, to ensure it is optimised for SEO  
  • Understanding and acting on insights from Google Analytics (and Search Console)

 

Required Experience

  • 2+ Years – Paid Advertising
  • 2+ Years – SEO
  • B2C/ D2C experience
  • Agency or Tech Brand – working across multiple platforms
  • Brand, service/ product, local/ national, campaign based PPC & SEO
  • Up to date on trends in SEO & PPC and able to formulate own thinking
  • Wordstream Preferred, or another similar tool
  • SEMRush Preferred, or another similar tool ie Moz
  • Ability to read/ write some HTML5 and understand SEO conventions within code
  • Google Analytics
  • Firebase (Preferred)
  • Great attitude
  • Able to manage multiple priorities, and speedy delivery.

 

Desirable Experience

  • ASO
  • Website Management
  • Copywriting Skills

 

Qualifications

  • Either a Degree in a Technical or Mathematical subject
  • Or a Degree in another subject, + Technical or Mathematics A-level(s).
  • Google Ads qualified – Fundamentals, Search, Display (Required)
  • Google Ads qualified –  Video, Mobile (Desirable)
  • Google Analytics Beginner & Advanced (Required)
  • SEO Course by Moz (Preferred)

(If an offer is made to a candidate without some of these courses, the candidate would be asked to complete some key courses before the start date).

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Open across the UK from
7am to 11pm every day
Laundrapp is the UK’s leading online laundry and dry cleaning service, offering unparalleled levels of quality cleaning right across London and up to 100 towns and cities. Our 5-star laundry service replaces the need for using your local laundrette or dry cleaner and offers a quick and convenient pick-up service direct from your home. Our free, award-winning app is available on both iOS and Android devices, however, you can also place your order online through our website.

Whether you are dry cleaning shirts, suits, blouses or dresses, or simply looking for a quality duvet-cleaning service, Laundrapp offers the highest quality and professional service direct to your door. Just ironing that you need? We also offer an iron-only service which means you'll never need to worry about ironing again.

Join the world’s fastest-growing laundry and dry cleaning revolution by scheduling a collection, then fill our provided laundry bags with your garments and we'll clean and deliver at a time and place that suits you. Our mobile laundry service is even backed by our quality guarantee. So forget queueing at your high-street laundrette – with Laundrapp, all your laundry, dry cleaning and ironing is taken care of.

© 2019 Laundrapp Ltd