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Marketing Manager (Campaigns & Content)

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To apply for this role, email your CV, covering letter and expected salary to jobs@laundrapp.com.

Although we are happy to accept CVs from agencies, we only pay 12.5% fees.



Reporting To

Head of Marketing


About Laundrapp

Launched in 2015, Laundrapp has grown rapidly to become the household name for on-demand laundry and dry cleaning in London. New customers were drawn by the combined ease of use in the apps, and the accuracy of the data the platform provides. By 2017, Laundrapp had grown far beyond the capital, and were offering the service in 100 towns and cities across the UK. A year later, and the Laundrapp team now have the rest of the world firmly in their sights. With their unique software now launched onto four continents, and a fifth soon to follow, the stage is now set for Laundrapp-powered laundry services across the globe.


Overview of the role

Would you like to join an exciting tech brand, and a dynamic friendly team? If you have great Campaign Management and Content Marketing experience, we would love to hear from you!

Managing the Marketing campaigns & content calendar, you would lead all acquisition campaigns (Seasonal, Product, Audiences) and develop content for our owned and shared media channels. Our team is doubling in size in the next 3 months, so a collaborative and dynamic attitude and strong organisational skills would help you succeed in this role.





Owning the Marketing campaigns and content calendar, you will be an ultra efficient, creative, all-rounder, leading acquisition campaigns, working collaboratively and managing multiple project simultaneously

  • Digital content focused, creating campaigns across multiple marketing & comms channels
  • Plan seasonal event campaigns, for example aligned with events from London Fashion Week to April Fools
  • Developing and executing Go-To-Market/ Product Plans for new features/ offerings
  • Working collaboratively with all marketing and business stakeholders
  • Setting Goals and reporting on engagement and performance metrics



Planning and developing all content marketing inline with campaigns, social media, email etc but also independent pieces which fit with the SEO strategy – you would have lots of ideas and the ability to bring them to life – through a variety of medium

  • Planning and developing articles for the website and 3rd party websites ie Medium
  • Developing engaging content ideas across a variety of assets/ medium ie infographics, memes, video, top10s etc to drive engagement and acquisition.
  • Deliver content end-to-end, comfortable copywriting yourself and planning, testing and project managing all content for our owned and shared channels.
  • Working closely with our Digital Marketing Manager on SEO and publishing to the website, it will be key that content is discoverable and targeted to also meet performance results.


Social Media Channels

Manage our social media channels and their individual content plans, with support posting day-to-day from another staff member.

  • Planning in line with strategy and brand tone of voice
  • Engaging/ compelling posts – focused on building community/ engagement
  • Ensure continuous growth of all social channels + reporting
  • Basic Photoshop to create simple day-to-day assets to accompany social media posts or other basic creatives.
  • Brief in advance complex requests to our in-house designer.



Likely managing another member of staff


Required Experience

  • 5+ Years – Campaign Management Experience
  • 3+ Years – Social Media Management (Instagram, Facebook, Twitter, YouTube)
  • 3+ Years – Content & Asset Development
  • B2C/ D2C experience
  • Premium industry experience
  • Very strong planning and project management skills
  • Both digital and traditional campaign planning
  • Integrated marketing campaigns across all channels
  • Other 3rd party content platforms such as Medium
  • Very strong capabilities to develop of ‘engaging’ content
  • Photoshop preferred – create simple assets for social media
  • Understanding of SEO fundamentals (within context of content creation)

Desirable Experience

  • Male Fashion or Beauty Industry Experience
  • On-page SEO


  • Either Degree in a Business Management/ English/ Journalism focused subject preferred
  • Or CIM qualified – Diploma level
  • Other relevant training/ courses taken

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Laundrapp is the UK’s leading online laundry and dry cleaning service, offering unparalleled levels of quality cleaning right across London and up to 100 towns and cities. Our 5-star laundry service replaces the need for using your local laundrette or dry cleaner and offers a quick and convenient pick-up service direct from your home. Our free, award-winning app is available on both iOS and Android devices, however, you can also place your order online through our website.

Whether you are dry cleaning shirts, suits, blouses or dresses, or simply looking for a quality duvet-cleaning service, Laundrapp offers the highest quality and professional service direct to your door. Just ironing that you need? We also offer an iron-only service which means you'll never need to worry about ironing again.

Join the world’s fastest-growing laundry and dry cleaning revolution by scheduling a collection, then fill our provided laundry bags with your garments and we'll clean and deliver at a time and place that suits you. Our mobile laundry service is even backed by our quality guarantee. So forget queueing at your high-street laundrette – with Laundrapp, all your laundry, dry cleaning and ironing is taken care of.

© 2019 Laundrapp Ltd