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Head of Marketing

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To apply for this role, email your CV, covering letter and expected salary to jobs@laundrapp.com.

Although we are happy to accept CVs from agencies, we only pay 12.5% fees.

Job Title

Head of Marketing

Department

Marketing

Reporting To

CEO/COO

Overview of the role

The Head of Marketing will play a vital role in leading Laundrapp successfully into its next phase of growth. The role intersects between rolling up your sleeves and team management across; digital and traditional marketing; strategy and execution; user acquisition and CRM; performance and brand.

We are looking for an action orientated individual with strong cross-channel marketing experience, preferably from within a digital consumer brand / service company. This is a unique opportunity to own, shape and execute a marketing vision; bringing best practices, detailed customer analytics and fresh ideas to marketing activities.

This role offers challenge and reward in equal measure; operating in a fast paced, results-driven environment with the freedom to innovate and grow.

The successful candidate will also represent the marketing function as a key member of the management group, contributing and collaborating with product, operations and commercial to support strategic business objectives.

Responsibilities

  • Day to day management of the marketing team consisting of user acquisition, creative production, social & content management & CRM
  • Development and execution of the overall marketing strategy
  • Budget ownership, planning and detailed performance tracking across all marketing channels
  • KPI-driven reporting and analysis to senior management
  • Work with BI to identify and analyse marketing insights, e.g. customer behavioural trends, cohort analysis and segmentation
  • Manage all external agencies where applicable
  • Lead user acquisition across digital channels including SEO, paid search, social, ASO and offline channels, e.g. London Underground advertising or direct marketing
  • Responsible for end-to-end campaign management: ideation to implementation. Combining brand and reach opportunities across a multi-channel strategy
  • Ownership of brand strategy: messaging, tone and positioning
  • Identify opportunities to reach new market segments and expand market share
  • Oversee execution of CRM strategy and monitor performance
  • Responsible for multi-channel communications strategy including push messaging, SMS, email marketing and direct mail
  • Work alongside the product / tech teams to ensure we’re maximising all in-app growth opportunities and optimising app funnel conversions
  • Work alongside the wider Laundrapp team to deliver general marketing assistance to the entire company

Experience & Qualifications

  • 5+ years marketing experience in a digital consumer brand/service environment
  • 5+ years managing a marketing / user acquisition team
  • 5+ years developing and managing a full suite of user acquisition channels
  • A proven track record of spearheading user acquisition efforts across other digital companies
  • A hands-on marketer who is prepared to support team activities at micro and macro levels
  • A genuine passion for digital and driving user acquisition channels
  • Creative, passionate and entrepreneurial approach to driving growth
  • Strong communication skills both written and verbal
  • Strong analytical skills and data-driven approach to decision-making

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Laundrapp is the UK’s leading online laundry and dry cleaning service, offering unparalleled levels of quality cleaning right across London and up to 100 towns and cities. Our 5-star laundry service replaces the need for using your local laundrette or dry cleaner and offers a quick and convenient pick-up service direct from your home. Our free, award-winning app is available on both iOS and Android devices, however, you can also place your order online through our website.

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