Laundry industry put in a spin by app launch

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£1.5million investment in Laundrapp is set to redefine the laundry and dry cleaning industry 

16/01/2015 – Laundrapp, the on-demand laundry and dry cleaning service, vows to take the woe out of washing by delivering a fresh service to consumers’ doors. The company launches this week on iPhone, iPad and Android devices as the first on-demand laundry and dry-cleaning service providing London-wide coverage. Laundrapp allows consumers to outsource laundry and dry-cleaning with its door-to-door service, making washing machines a thing of the past.

The company was founded by London-based entrepreneurs with unrivalled expertise in the digital and professional sectors. Digital marketing guru, Ed Relf, is Laundrapp’s Co-founder and CEO having previously been CMO / CCO of Mind Candy, the company behind Moshi Monsters. COO Antony Pink, previously a Strategy Consultant at Accenture, and CTO Nick Bransby-Williams, previously CTO at Sooqini, complete the executive founding team.

“Laundrapp is bringing a completely new on-demand service to the existing laundry market – we offer high quality, state-of-the-art services through our handpicked, trusted partners and unrivalled customer service,” said Ed Relf, CEO. “Laundrapp is at the heart of the emerging mobile on-demand ecosystem.  I’ve never known such an exciting time – a time when mobile and physical services can converge to allow us to live smarter.”

Laundrapp is backed by £1.5million of seed funding led by Rupert Hambro (former Chairman of Hambros Bank and Founding Partner of Hambro Perks) and serial entrepreneur Dominic Perks who had the initial brainwave for the business. After months of planning, trials and ensuring customers will only receive the best service, Laundrapp has invested a six-figure sum in marketing across TV, the London Underground, radio and outdoor advertising.

“Laundrapp is the only on-demand laundry service that can scale to the needs of London right now, and soon we will be able to offer the same high quality service across several more cities in the UK. Our strategy is highly scalable and we are already eyeing international expansion,” said Dominic Perks, Chairman of Laundrapp.

Laundrapp currently offers London-wide dry cleaning and laundry services, with prices from just £2 and free collection and delivery.

About Laundrapp

Founded in 2014, Laundrapp is a privately owned start-up, which provides an on-demand laundry and dry cleaning service. Laundrapp collects, cleans and delivers anywhere in London, offering customers a smarter and simpler way to do their laundry and dry cleaning. The company is dedicated to providing its customers with the highest quality cleaning experience, through the company’s trusted and handpicked partner network.

Press Kit

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Team Photos
CEO Photos

Edward Relf Bio
Antony Pink Bio

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