How to Rule at London Fashion Week 2019
Fashion Week starts on Friday 15 February 2019 – with the hottest events, people spotting and more…learn how you can slay London’s most fabulous event.
Launched in 1984, London Fashion Week has come a long way since its humble beginnings in a west London car park. Now, the movers and shakers of the fashion, beauty and arts industries converge in the capital to check out the hottest new trends.
From international fashion buyers to influencers, London’s collection of catwalk shows, presentations and installations attract the world’s most enigmatic, wealthy and fashionable people. But you don’t have to be an A-lister to enjoy the event. Members of the public often shimmy through the courtyard at Somerset House, or sashay down the Strand, in the hope of spotting a celeb – or making it into a street style editorial. And, in recent years, a host of public-facing events have made LFW more accessible.
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The Hottest Tickets
The most popular shows are by invitation only. Amanda Wakeley is the highlight on the opening day, Friday 15 February, while Saturday 16 February sees shows from Jasper Conran, Molly Goddard, Mary Katrantzou and House of Holland. On Sunday 17 February, Britain’s top designers showcase their collections. Victoria Beckham, Burberry and Vivienne Westwood are all on the agenda. On Monday 18 February, Paul Costelloe, Erdem, JW Anderson, Christopher Kane and David Koma work their magic. The legendary Zandra Rhodes, who is celebrating 50 years in fashion, provides a must-see presentation on the final day of the event, Tuesday 19 February.
Become an insider
If your invite to a show went AWOL, Anya Hindmarch is presenting an art installation for members of the public at Brewer Street Car Park. Part of the Weave Project, The Tube is a large, oscillating woven mesh sculpture that visitors can climb through from February 16 to 19. You could also grab a ticket for The British Fashion Council’s new, consumer event, Insiders. The two-day event will include London Fashion Week designer highlights, including Fyodor Golan and Osman, who will preview collections that people can buy straight from the catwalk. And from 11 to 25 February, a free exhibition at Somerset House called Brave New Worlds: The Changing Landscape of Fashion, will present the creative work of 16 up-and-coming designers from 16 countries to the public.
Pretty people watching
There’s no limit to the pedigree of A-list guests at LFW. In September 2018, celebs on the FROW included Alexa Chung, Lily Allen, Lara Stone, David Beckham, Erin O’Connor, Rose McGowan, Little Mix, Millie Macintosh and Nicole Scherzinger. Supermodels spotted at the last edition of the biannual event included Winnie Harlow, Adowa Abodah, Hailey Baldwin, Stella Tennant, Irina Shayk and Kendall Jenner. Being wowed at LFW isn’t all about the famous people, though: many guests make their own waves with statement-making outfits, so keep your eyes peeled at all times.
Trends to spot
New York’s Fashion Week takes place just before London’s – and it’s a bellwether for trends you can expect to see on the UK catwalks. Gold was big, so expect to see this precious metal taking pole position. Velvet, fur and sumptuous silk all featured and long, glamorous gowns made a comeback. On the streets, one-tone outfits – with separates, bags and jackets all in exactly the same shade – were big news, and monochrome looks also caught street style photographers’ attention.
What to wear
The big question. Dressing for LFW is all about balance. Yes, it’s great to get papped by the street style press, but if you go too far you can end up looking like a ‘try hard’. Always remember that LFW is, in essence, a trade show; it’s not Saturday night at the club. Quirky, eccentric and cool is all the rage. Picking just one standout item – be it a hat, jacket, statement print trousers, shoes or handbag – is a perfectly hip way to make your mark. Wearing something from a British brand (think J.W.Anderson, Stella McCartney, Alexander McQueen, Vivienne Westwood, Christopher Kane or Burberry) is another good shout at this event.
Caring for a capsule wardrobe
If you’re travelling to London for Fashion Week, you’ll need to take good care of your capsule wardrobe. It’s always best to use dedicated garment storage bags and take your own wooden or padded hangers so you don’t stretch the shoulders of your dresses and shirts. A portable clothes brush will deal with any dust, crumbs and marks you pick up as you’re dashing from one show to another, as well as pop a pocket-sized sewing kit in your suitcase in case of emergency.
And why not book a London laundry collection online with Laundrapp? You’ll have your most stylish garments professionally cleaned with a quality guarantee, and your pristine couture will be delivered back to your door – just in time for Paris Fashion Week!
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